It is always cool to see how brands are evolving by using the power of the internet and social media. Not only for the business case of their brandmanager, but more for us - the fishermen, and their end-users. We now can explore a complete new world, look behind the scenes or even follow the proces of how a lure comes to life. The Japanese brand DUO is one of those who are always looking for (digital) innovation. In their latest press release they mention that they’ll be working on their own Youtube channel and we must say their latest posts look very promising - so let’s hope they keep this going. Only thing missing is a database of (professional) movies where we can check the particular lure actions before we start running to the store…
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